FLES is a lifestyle fashion brand empowering and demanding the rise of self-identity amongst all people in society. Beauty is among us all and it is time for those who have been condescended due to the texture of their hair or the color of their skin to recognize their individuality as power.
The brand, FLES, was created in order to promote the prosperity and execution of FLES Group. FLES Group is an influential fashion consulting business specializing in creating an environment to encourage our clientele to purchase and wear clothing as an accurate representation and expression of their individuality.
FLES Group’s mission is to intrigue our clientele and assist them in rebuilding their confidence by empowering and emphasizing the importance of their self-image. Our plan is to inspire our clientele with our passion to showcase one’s self-expression while assisting them through guidance and acceptance. Fashion is an intriguing art of expression. It allows one to showcase their individuality and there are no limits. It’s an expansion of one’s own personal sense of creativity. FLES is not a brand for the closed-minded and judgmental. We are not classified fashion. In classified fashion, if people see it, people will do it. We are individuals who embrace personal culture and fashion. Being true to one’s style and placing one’s own spin on what is trendy is our goal. We hope to give our customers the proper, standard guidance while still allowing them to find the fashion within them.
Who we are
The idea of creating a fashion consulting business came about in the living room of Amanda's apartment in 2011 while after receiving her first rejection from DC Fashion Week's open call for the shape of her hips. She believes modeling brings out insecurities in women due to the industry's close-minded view on what true beauty is. She wanted to give up and go back to completing her accounting homework. Then she thought to herself, "I wonder how artists keep their drive from being rejected so many times."
It's because of the drive, passion, and confidence that dwells within them. They understand their worth and demand the respect their individuality deserves.
We're leaders. We exude charisma and creativity. We are confident in our style. We do not blend our image, we express it.
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